• How We Do It

Our expertise goes beyond the expected

  • How We Do It

Our expertise goes beyond the expected

Design + Developement

Cut + Create

Sew + Serve

Design + Developement

Cut + Create

Sew + Serve

 “We create unique solutions for each of our clients by welcoming the avant-garde to embroidery. It’s what sets us apart. We embrace collaboration with fresh, up-and-coming talent from a myriad of practices, encouraging experimentation and innovation, to create luxurious pieces that are distinctive, yet wearable” –
                                                                                                                                                   Masood, founder

Design + Development

Design + Development

Let’s get started!

Our approachable team are all about making your project as exciting and efficient as possible from the get-go. So, come and have a chat with us about what it is that you need—from luxury bridal gowns to trend-seeking showpieces—and we’ll walk you through the process. For those of you who don’t have time for a sit-down, we offer remote e-design assistance that give you the same great service, at your fingertips. You’ll enjoy a seamless experience from idea to sketch to garment.

A simple and practical solution for busy people!

Our e-design service offers a digital approach to managing your project. It’s our same, hands-on consultation process, without the need for face-to-face chats. Perfect for overseas clients or those with long to-do lists. Simply tell us your ideas over a quick call or video chat, and, within a few days, we will bring your imagination to life with sketches, swatches and measurements sent straight to your inbox.

We do more than sketching and sewing

Our experts can develop your design in more ways than imaginable. Whether you’re reusing well-loved fabrics to taking the latest textile innovation for a test-drive, we have the know-how you need. We can provide informed trend research, forecasting, and textile sampling. Plus, with our ever-expanding inventory of directional fabric swatches and trims, your creativity is unbound. We are proud to have an unrivalled embroidery sample library. And we are dedicated to continuously updating it.

Cut + Create

Cut + Create

Think outside of the box

As well as offering a wealth of creative expertise, we have in-house services that can assist you throughout your project. Talk to us about brand consultancy, pattern-cutting, and project management. Our team can help you with detail-orientated sketches, images, samples, measurements, and more.

Say “hello” to our global network

Are you looking to upscale your project? As an international team, we have meaningful connections with international manufacturers, suppliers, and clients. In fact, we are the only studio with robust production units in Pakistan, giving you unprecedented access to embroidery networks throughout the region with our cultural and linguistic proficiency. This fashion industry know-how will save you time and money. So, sit back and relax. With our combined expertise in British, Indian, Pakistani culture, we can take the reins on planning, negotiation, and communications.

Sew + Serve

Sew + Serve

Whether by hand or computer, we don’t falter on quality

It’s our focus on forward-thinking innovation combined with traditional techniques that really sets us apart. Offering both handsewn or technology assisted embroidery, we won’t falter on quality either way. Our team are well versed in tambour beading, CAD and everything in-between. Unlike most studios, we won’t turn you away if you want to use unique materials or unusual styles—that’s our bread and butter

What we promise is what you get

We take pride in building lasting relationships with our clients. That’s why we provide a guaranteed service that is transparent about sustainability, ethicality, and quality. Our team is always on hand to answer your questions, pass on progress updates, or discuss new ideas.